Urban Eat. refreshes the chiller with new food-to-go favourites

Urban Eat., the food-to-go brand created and delivered across the UK by Fresh Food For Now Company, has today announced the addition of 10 new sandwiches, wraps and hot eats to its portfolio. Using market insight, the brand has elevated its range further with some of the nation’s favourite lunchtime and breakfast combinations, helping retailers and foodservice operators provide even more choice to their customers. 

The expansion of its core range sees those ‘breakfast-in-a-rush mornings’ catered for with delicious staples in the form of a Sausage & Egg Sandwich and, for the ultimate indulgent choice, the All Day Breakfast Triple.

Urban Eat. has also got lunchtime covered with the mouth-watering addition of a Chicken & Stuffing Sandwich. Alongside this, with the wrap category growing significantly ahead of the market, two new wraps in the form of Sweet Chilli Chicken and Chicken & Bacon Wraps have also been added to ensure the range covers the top 5 market leaders. Doubling on the popularity of Chicken & Bacon, a hot eat variant has also been added to the panini range, ideal for those looking for a more substantial, warm option as summer turns to autumn. 

Chicken & Bacon isn’t done there, as Urban Eat. has also added a delicious new Toastie option, with the brand also catering for a wider range of budgets with two further toasted treats at a lower price point. Simple, yet delicious, the more affordable Ham and Cheese and Cheese and Tomato toasties have been created to entice customers looking for that all-important value.

Completing the collection, Urban Eat. is capitalising on the successful introduction of its sub roll range last year by adding a new vegetarian option. The Cheddar Ploughman’s Sub Roll aims to grab the attention of not just vegetarians, but also flexitarians and cheese lovers alike.

Charlotte Assinder, Brand Manager for Urban Eat. says: “At Urban Eat. we continue to innovate and evolve our product range to meet the ever-changing demands of consumers. These exciting new products now mean we can now provide our retailers with all the UK’s best-loved flavours that deliver on the great taste, quality we’re known for.”

The new releases will be supported with in-store marketing and promotion across Urban Eat.’s social media channels.